Basically this book was in the works for almost 10 years. Martin Fitzpatrick and I started out writing an autobiography that was to be about music, which we were going to call ‘Crimson & Clover’, but we soon realized that we weren’t telling the whole story. It had to be the Roulette Records story. The book was incomplete without that part of the story, but it was not in our best interests to tell the whole story at the time because most of the Roulette people were still alive. I was just uncomfortable about it. A few years went by and the remaining Roulette regulars passed away in December 2005. We felt it was time that we finished the book and felt okay about doing it then. So, we did it and told the whole story and got a deal immediately through Simon & Schuster, which we were surprised about because they do more literary works and very few pop culture kinds of projects.